In the United States, we’re taught from a young age, we can be anything we want to be. There’s a lot of success stories that lead me to believe this is true. If you’re willing to put in the work. And, I don’t mean excessive working hours. I used to think that, I used to think since I have a family and I’m not a workaholic, any significant success was not a realistic possibility for me. Depending on your function and industry, this is a very real challenge, but I’ve found a way to balance it out and many other professional women do too.
What I’m referring to is heart. Vulnerability. Ego. Emotional investment. Trust. Focus. Learning commitment. I’m a firm believer that more than anything else, laying it all on the line and sinking heart and soul into every facet of your personal brand is what influences success most strongly. Too achieve long-term, sustainable success, I firmly believe you have to be willing to leave your ego at the door, bare your soul, truly care, practice compassion, be considerate and be authentically, unabashedly, unapologetically, YOU. Giving 100% of yourself in every interaction, every situation. That’s terrifying, and I’m ok admitting that. I think if they’re honest, the majority of people would say the same. I for one, don’t want to reach the end of my life, wondering what I could’ve achieved, what wealth of experiences I might have missed out on because I was too intimidated to give life my best shot. I may not crush every goal, but I want to feel like I had a good run, a full life, that I enjoyed my life, not just survived it.
Finally, at the ripe old age of 33, I’ve decided what I want to do when I grow up. Sure, I’d love to be the lead singer of a rock band, but for a realistic day job, I finally feel like I have a specific direction and goal. It feels pretty damn good. If maybe a little intimidating.
Chief Culture Officer
Ok, really intimidating, all typed out in harsh, black Arial font. But, there you have it.
Maybe you haven’t heard of that title, it’s certainly not very common- yet. You can learn more about the general scope of the position here: https://www.shrm.org/hr-today/news/hr-magazine/pages/070815-chief-culture-officers.aspx .
From my perspective, this marries my love of marketing, Human Resources and law and my interest in behavioral psychology as best as I can hope for in a single role. Since that’s a pretty wide range of job attributes, I never dreamed I would find something that combined all of them. I figured I’d have to commit to becoming an attorney or becoming strictly Human Resources, becoming a psychologist, or specializing in marketing- hence why I never committed to a career and actually focused on a specific career goal, I knew no single one would fulfill what I wanted to do. And I couldn’t articulate what I wanted to do or how I wanted so do it. So I let the tide of life carry me along. I am lucky to be where I am considering my lackadaisical approach to a career. Let’s be honest here, I never in a million years thought I’d have a career, and didn’t want one. I knew I would work, but only because it would be necessary and then only the bare minimum to get by. That was safe, comfortable, a goal so basic, I couldn’t possibly fail in my estimation.
A successful business woman I greatly admire, posted a story about a female executive named Bozoma St. James on FB. Ms. St. James’ role at Uber is where I first began to see this type of role even articulated. She doesn’t hold that exact title, but the scope of her position as Chief Brand Officer piqued my interest because it touched every aspect of the business and combined a lot of what interests me. That article impacted me so profoundly that I started researching similar roles and that research led me to the Chief Culture Officer title. As I began researching, I ran across other, similar cutting edge executives including Claude Silver, the Chief Heart Officer of Vaynor Media. Yes, that’s a real title, and a fantastic example of generational influence impacts business culture. You wouldn’t have seen that title or even the articulation and respect for the function and value add for a business 20+ years ago, maybe not even 5-10. This is the future of Human Resources. This is the stuff that I’m passionate about, the articulation of an approach I thought was singular to me, that I couldn’t articulate and didn’t think I could dare to try, that I was sure nobody else would ever appreciate, respect and value.
Always consider you could be wrong. Always research, learn, better yourself- never stop. Things are constantly changing, when opportunity knocks, know what you want and be ready.
Director of Corporate Culture will have to come first of course, but, long term goals are good to have. And, there may be other titles and experiences that come first as well, but as a long-term career goal, that’s it.
Now, bring on the critics. It’s lofty, no doubt about that. But, the loftier my sights have become, the more I have been able to achieve. As I’m finding out about many of my inherent philosophies and internal processing techniques, this is something that is commonly known and taught. Regardless of reaching the goal, you’ll always be more successful the higher you set the bar for yourself. 🙄 Duh.
Something uniquely in my favor is that I’m getting to do this already. With a lot of additional responsibility since I’m responsible for such a wide range of things, but I’m getting to approach everything from this perspective which is invaluable experience that will make the title transition, when it comes, much less daunting.
Setting specific goals is new for me. I’ve always been the one to avoid committing to any specific goal. If I didn’t set a specific goal, I couldn’t fail, I could reframe changes to package it as something other than failure. The possibility of failure is intimidating, I don’t know many who would argue that. But, for any great person you can think of, tech genius, successful entrepreneur, artist, military, boxing legend, music producer, martial arts practitioner, doctor, lawyer- any successful person- they’ve all had failures. You won’t find one who hasn’t ever failed. And, if you talk to people about their failures, you find the successful ones have analyzed those experiences and identified what the mistakes that caused the failure, and what that teaches them to allow better performance in the next, similar situation. I think the way my brain is wired, I’ll always try to internally rationalize taking risk. So, when I started down the road of this perspective/approach change, I figured what the hell, of it doesn’t work, I won’t be any worse off than I am now. A lot of successful people approach their life and careers this way, so why not try it?
So far, so good.